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I ended my last article by explaining strategy as "an ideal that requires a goal, a time frame for realizing that goal, the framework in which the goal will be reached, and the company's unique approach that promises its success." Let us keenly observe the key five elements in the above definition:

1. The word "goal" is singular - For an organization to stay focused on a singular goal, there is a need for strategy. There is a defined result that comes with keenly focusing on a particular thing rather than a method that seeks to achieve multiple things. It is being effective and efficient on doing things.

2. Stating a time frame is vital - Together with a defined goal, when there is a time frame, there becomes an awareness on performance indicators and this is important to ensure the effective execution of strategy. Also, there is energy and motivation to always deliver.

3. This context analyses the precise area of competition the company will operate in. It is necessary to know this. It is not enough to say “we are going to grow to a 10-restaurant chain by 2012”. Rather, one must have properly outlined the knowledge and present it like “we are going to grow to a chain of 10 family-oriented, sit down, full service, Italian restaurants in southern Oregon by 2012”.

4. Defining what makes you stand out from others is the salient part of a strategy. It is vital to know some certain questions, like, what makes your Italian restaurant better than the next available one? Is the food offered? The location of the restaurant? The physical aesthetics? Is there any live Italian music? There must be an exceptional and imitable characteristic that close competitors can’t reproduce.

All decision in an organization will be shaped by their strategy definition. Their strategy statement, by an extension, will influence the greater decisions in hiring, product development, an approach of sales, IT deployment, development of office.

5. Finally, we can say that strategy is “Quintessential”. For potential to be truly achieved, there is a vital need to create a strategy, clearly, define it and have it stated and properly passed round every department in the organization. This brings about a uniformity in goal execution. One of the effective ways of doing it is cutting your strategy to a single sentence.

Putting this into Practice

Here is an example of a one-sentence strategy statement:

Jason will have an addition of 40,000 net new customers by August 15, 2015, by offering premium, web-based, price comparison software to mid-sized, English-speaking, North American commercial construction companies using a “high-touch” sales and support approach. Can you identify the goal, the context and time frame? How would Jason have guaranteed the exceptionality of its tactic?

Short Strategy Statements Align The Company's Activities

For a strategy to be easily communicated to everyone in an organization, there is a need for an abridged strategy into a single sentence. This ultimately provides a framework that aids in aligning the entire staff. It saves staff time and energy by preventing or by answering many of the questions that come up each day:

"Will we bundle hardware with our offering?"

"When will our Spanish version be ready?"

"Will we match our competitor's price?"

"The residential construction association called. Should I do a presentation for them?"

"Can I attend the European trade show to see what their market is like?"


One incredible culinary tool in the kitchen is the gas oven, coupled with the right and knowledge can be the key to unlocking fantastic meals for a lifetime. Gas stoves permit for heat control while cooking. In some countries, where an alternative to gas remains costly, gas appliances are more economical to operate and somewhat, safer.

Subject on the ignition, gas stoves can either be automatic or manual. The Automatic lights flicks on when the igniter is turned and on the other hand, the manual gas cooker requires a lighter. Matches are regarded to be safer and work better than typical cigarette lighters.

As homeowners, Operating gas oven is simultaneous with playing with fire, an improper handling could lead to an outburst of fire, burns or carbon monoxide poisoning. Therefore, it is important to know a few things regarding gas ovens to be safe and take precautions to operate a gas stove safely, irrespective of whether you are a first-time user or an experienced person.

Here are five tips that can help you best work with gas ovens:

Understand Cookware Materials – to know what dish best suits your general baking needs, it is best to know and keep track of variations in the time for cooking, but it depends on the type of materials used to make (i.e., aluminium, silicone, stainless steel, Pyrex).

Calibrated Oven - It cannot be over reiterated on the need to have your oven calibrated. This is to ensure an accurate measure of heat you’re using by using the temperature of your oven. It may be shocking to think that gas ovens can sometimes be off by a lot, even as much as fifty degrees.

Hot Spots Aren't Just on the Sun – a saying familiar with cooking shows is "Rotate your pans".

This is because a lot of gas ovens have hot spots and this makes certain areas of the cooking surroundings hotter than others. If you're oven does not have interior fans to move air, by rotating your trays, there is a greater likelihood of even baking (i.e., consistent color and cooking all the way through the dish)

Lighting The Oven – The flame underneath a pot on the stove should not spread out past the sides of the pot. Ensure to use the right size of pot for the burner and always regulate the flame coming out from the burner so as to avoid flaring up on the corners of the pot. Never allow food to boil over.

A disadvantage is that it could put out the flame while the gas is still on and this increases the risk of a fire/explosion. Another disadvantage of allowing food boil over is blockage of holes in the gas burner and lead to a turnout of uneven cooking and or difficulty in lighting the burner.

Pizza Stones Help Even Things Out - A pizza stone may be the way to go to help settle an oven with crazy hot spots. A pizza stone is designed to hold heat very well, also, it puts out heat in an even way. The stone can also prove to be a great way to help set the bottoms of various types of casseroles and can be very pivotal in one-pan dinners. Finally, don’t line the stove burners with foil, as this could inhibit air flow to the burners.

What Is The Difference Between HD And 3D Technology?

With the great success of movies like Journey to the Center of The Earth (2008) How to Train Your Dragon (2010) came an introduction of 3D era taking center stage. This pose us to question, what is 3D? and how does it differ from High-Definition (HD).

Unlike the traditional Standard-Definition (or SD), HD is video picture quality with higher picture resolution. HD commonly has roughly 1 to 2 million pixels per frame which are, perhaps, 5 times compared to SD.

HD in these present times, refers generally to images with 720 horizontal lines or more. The Advanced Television Systems Committee (ATSC) has grouped HD into three main categories and they are;

720p (720x1280 - 720 lines, progressive scanned)

1080i (1080x1920 - 1,080 lines, interlaced scanned)

1080p (1080x1920 - 1,080 lines, progressive scanned)

Here, High-definition is said to be of a higher resolution and quality than standard-definition. While there is necessarily no homogenous meaning for high-definition, in Europe.

it is considered any video image to be of 576 horizontal lines and 480 horizontal lines in North America. Although there can be various scan lines, 480 scan lines are generally considered the minimum.

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